YoY®-BrandUX®-Digital Consumer TouchPoint
What is the challenge?
Manufacturers usually have no direct points of contact with their end customers and end users. Building up these analogues is complex and - if at all - only possible with difficulty. In principle, only the packaging or an enclosed product description is available for this purpose.
Therefore, digital touchpoints are all the more efficient as an option. Many companies also want to flexibly align their offers to the personal needs of their customers and therefore also need to learn more about their customers.
What is special?
The relevance of customer touchpoints within the customer journey is becoming increasingly important. It is therefore all the more surprising that the touchpoint itself - namely the product itself - often goes unused, at least digitally.
Compatibility with the YoY®-Plattform
The YoY® Product2Consumer Digital Marketing Channel & Consumer Touchpoint application is a fully standalone application. As a standalone cloud instance, there are no further requirements. Integrated into the YoY® platform, the customer contact and the associated analysis data and insights become an integral part of the Digital Twin. This enables an automated translation of the findings into recommendations for action for the operational processes (e.g. consumer-centred demand planning or product development).
The modules "InfoTrack", "Counterfeit Protection" and "YoY® Augmented Reality Brand Stories" can be integrated into the YoY® Product2Consumer Digital Marketing Channel & Consumer Touchpoint if required.
Conversion & Advocacy
Most consumers look at their smartphone more than 150 times a day. 82 per cent of users use their smartphone to get information before making a purchase in a shop. If you want to be closer to the consumer, you have to take advantage of this:
The decisive moments are the point-of-sale and point-of-consumption: this is where consumers become ambassadors, this is where loyalty is created. And this is where YoY is always there.
Transparency & Trust
Modern consumers have high expectations: transparency, food safety and animal welfare play a major role when choosing a brand.
With a transparent production chain for every single product, manufacturers can show that they meet and even exceed the demands.
YoY also offers strategies for an excellent user experience, high customer engagement and insights from consumer behaviour, and thus becomes the core of your digital marketing strategy.
Area Relevance
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