How can your Consumer Goods Brand exist without a custom designed Digital Consumer TouchPoint?
A team of experienced application developpers, UX-designer and technology experts are here to build the brandUX-app as a digital touchpoint for your product or brand.
Decision at POS
25% of German consumers are Smart Shoppers, 47% decide moments, 26% hours before purchase of groceries.
(Source: *Wikipedia/Allensbach; **MART SHOPPER MARKETING THE DIGITAL KEY TO BE CLOSER TO YOUR CLIENTSS, Dr. Nikos Kotalakidis Bain & Company / Google - 2018 ):
(Source: *Wikipedia/Allensbach; **MART SHOPPER MARKETING THE DIGITAL KEY TO BE CLOSER TO YOUR CLIENTSS, Dr. Nikos Kotalakidis Bain & Company / Google - 2018 ):
Transparency & Trust
78% of food consumers lean on trust when purchasing food products. Whereas 62% demand transparency, 56% food safety & animal welfare, only 36% believe statis labels.
(Source: sine qua non - meta study 2019 ):
(Source: sine qua non - meta study 2019 ):
Consumer App
48% of German consumers between 16- and 29 would make use of an app in order to collect information about the product, 17% are already using them.
(Source: Bitcom, Redaktion LZ, 2019)
(Source: Bitcom, Redaktion LZ, 2019)
App-Technologies
A widespread array of technologies and application-classes build the foundation for a solution that fits your marketing requirements and engages your client:
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Augmented Reality
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Gamification
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Artificial Intelligence Bots
App-Functions & Features
A holistic user experience arises from a variety of functions & features, so called Digital marketing Assets. DMA´s support each others relevancy. The choice is unlimited:
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Cross-Selling / Up-Selling
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Promotion Mechanics
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Loyalty Programs
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etc.
Our Services & Resources
You can expect holistic Turn-Key solutions from our team and partner-network
Graphic Design &
& Footage Production
Graphic Design & Footage Production
In case there is a need to complement clients resources, we have a proven partner network in place, as well as inhouse resources.
Back-End ERP- & IT-Integration
Back-End ERP- & IT-Integration
Back-end integration of the existing IT-infrastructure as well as 3rd party applications is a requirement to get the solution up and running.
Concept Development &
Project Management
Concept Development & Project Management
We support our client´s organisation in their effort to develop the right concepts and manage the project.
Testing,
Scouting
& Research
Testing, Scouting & Research
This is a key success factor. We complement our clients capabilities with the right resources
Digital Marketing
Integration
Digital Marketing Integration
Only a seamless integration into existing or future Digital Marketing processes and applications secure the full benefit.
UX Design &
Application
& Development
UX Design & Application Development
Software development & UX-design have to go hand in hand.