Information about customers is becoming increasingly important - and yet it is missing in many companies. Only those who not only know their customers but also understand them will be able to make them the right offers in the future.

Companies want to know when their products are bought, who the consumers are, how they use the products and what strengths and weaknesses the customers recognise.

Companies need an overview of the entire customer journey, digitally of course and in real time.

YoY® offers the most advanced customer journey analysis on the market. The YoY® BrandUX app provides the relevant data: Who buys your products, where and at what time? What happens after the purchase?

The clear analytics dashboard receives the information in real time and processes it perfectly.

The insights gained in this way enable constant optimisation of the products and the marketing approach to your consumers.

YoY® Analytics Customer Journey Dashboard is a standard module of the YoY® Product2Consumer Digital Marketing Channel & Consumer Touchpoint.

The dashboard is assigned to the YoY® BrandUX app. It provides all the data that can then be analysed in the dashboard.

Both Building Blocks are part of the YoY® cosmos: Taken together, the YoY® platform creates the vision of the Intelligent Enterprise. All data is available for AI analyses and forecasts.