• Basis for process optimization and digitalization in the extended value chain
• CSR compliance in the value chain; real-time eco-balancing, certificate management
• Benefit Value Tracking - enhancement of products through ethical values
• Protection against counterfeiting and plagiarism
• Cross-divisional workflow management for value chain documentation
• Product safety and recall management

• Efficient marketing channel with superior ROMI that also reaches exclusive target groups.
• Complementary communication at POS and POC (point-of-consumption): dynamic, personalized and absolutely indispensable
• Enhanced user experience, end-to-end customer engagement
• Valuable user information and insights for a targeted digital marketing strategy

• Elimination of analog TouchPoints in production and logistics
• Avoidance of media discontinuities, double entries and sources of error
• Process validation through context-sensitive validation with augmented reality support
• Integrated data management raises the essential remaining efficiency potentials on the store floor
• Continuous communication from store floor to shop floor in real time

• Direct bidirectional communication between manufacturer and user throughout the lifecycle of an industrial product
• Transformation towards disruptive business models (from product to service)
• Application and performance analysis of the product based on closed field information

• The heart of the company: Structured and centralized data stock about the genesis of the value-added product up to its use by the end user or consumer
• Unique and exclusive data set, individual for each company; Not for all, not for GAFA
• Data core enables application of artificial intelligence for step-by-step automation and optimization of repetitive tasks

YoY® BrandUX®, composed of all important company applications, the YoY® Building Blocks, represents probably the most powerful digital marketing channel. How different than through a product2consumer process can the consumer and end user of a product, be it a consumer product, be industrial product can be achieved directly and more immediately?

The Digital Consumer TouchPoint.

YoY® BrandUX® Building Blocks are individual tools that can gradually be combined to form a completely new type of digital marketing channel:

For a long time, companies have concentrated, with great success, on optimizing internal processes. The more global and networked the economy is, the more important it is to consider the extended value chain, where there is, on the one hand, great unused optimization potential and, on the other hand, opportunities for complete business models.

The prerequisite is the creation of internal and external transparency of the extended supply chain. Many new areas of application are based on this. YoY® SupplyChainOX® does exactly that, divided into individual modules, the BuildingBlocks, which can be implemented and used largely independently of each other.