The horizontalisation of marketing and the use of mobile devices pose major challenges for marketers. Today it is more important than ever to identify the right and important customer touchpoints along the customer journey and to run cross-channel campaigns. Customer experience is the keyword here!

When does your customers' customer journey begin? At the point of sale or at the point of consumption? No, the customer journey of your customers is ALWAYS! Namely, whenever your customers interact with your brand or product in any way.

With YoY® Augmented Reality Brand Stories, you make more of your customer touchpoints by combining the analogue form of storytelling with the digital one. No matter what marketing goal you are pursuing with your print media (displays, brochures, OOH posters, packaging, etc.), with Augmented Reality you extend and intensify the contact in line with your omni-channel strategy.

YoY® Augmented Reality Brand Stories is a standard module of the YoY® Product2Consumer Digital Marketing Channel & Consumer Touchpoint.

The YoY® Product2Consumer Digital Marketing Channel & Consumer Touchpoint content management system is available to you for designing the (web) app. No coding is necessary.

For analysis purposes, we provide you with our YoY® Analytics Dashboard.

The modules "InfoTrack", "Counterfeit Protection" and "YoY® Augmented Reality Brand Stories" can be integrated into the YoY® Product2Consumer Digital Marketing Channel & Consumer Touchpoint if required.