We are the Inventors of the
YoY®-Digital Food Transparency
Label & Consumer TouchPoint
This will be the Nucleus of Your Digital Marketing Strategy
With YoY®-Digital Food transparency Label & Consumer Touchpoint, we establish a new dimension on how brand-owners in F&B-industry and retail can market their products and build stronger brands. Around a farm2fork traceability core, YoY® draws a Digital Twin of the entire genesis of a food product, thus engaging with the consumer at the most important touchpoints of the customer journey. YoY® builds on technologies such as Blockchain, IoT and AI.
Unlimited Colors
YoY®-BrandUX App
Engage with your customer at the utmost important touchpoints of the customer Journey
Conversion & Advocacy
Studies say, most people check their phones more than 150 times a day a total of 177 minutes, 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. The digital key to be closer to your consumers is to go where they are anyway. Moment of truth is the point of purchase and at the point of consumption, consumers become advocates und build brand-loyalty.
Transparency & Trust
Consumers demand values such as trust, transparency, food safety & animal welfare, when they decide for a brand. Presenting a chain of custody on each production lot conveys these values. Combined with strategies for improved user experience, customer engagement and consumer intelligence, this digital consumer touchpoints builds the core of a digital marketing strategy.
Smart Goods- or POS-App-Project?
...here is your One Stop Shop
1. Define
2. Implement
3. Test
4. Run
Resources, Expertise & Solution Platform
Strategy: Business Technology Consulting
Smart Goods strategies are substantial part of the enterprise overall strategy, and they touch both, top-line and bottom-line of your P&L. Our experts are of help, when it comes to bring business and digital technologies in line.
ERP Integration: Consulting & Development
Digital Marketing: Consulting & Integrations
POS-App: Custom Application Development
Build and own your Solution -
stay open to any Challenge
With the YoY®-Platform, you have a choice of different versions and solution elements. Easy to find the right elements that suite your needs today and in future. Your brand will be the solution owner, you drive the business. A solution, that is open to any challenge in the market that might come.
Planning a Smart Goods or POS-App Project?
Apply for an Expert Workshop with Your Team
By building on our expertise and experience from other projects, our experts might be able to jumpstart your project and help your team to find the right strategy, define a value proposition and make it a robust business case.
...get in Touch!LATEST POSTS FROM OUR BLOG
YoY® erneut im Finale: Nominierung als FOOD START-UP 2019
Für YoY® geht es erneut zu einer Preisverleihung: Die digitale Lebensmittelplattform ist als FOOD START-UP 2019 auf der Anuga nominiert.
YoY® named “Cloud Innovation Project of the Year”!
„And the winner is…“ YoY®! Nachdem unsere digitale Lebensmittelplattform als einer von drei Finalisten bei den Cloud Awards 2019 der Cloud Community
Schlechtes Gewissen? So kann sich die Lebensmittelindustrie ändern!
Wer in der Lebensmittelbranche arbeitet, hat manchmal mit schlechtem Gewissen zu kämpfen. Kritikpunkte gibt es genug, schließlich wollen die deutschen Verbraucher billige
Windeln und Bier – wie funktioniert Big Data wirklich?
Deutschland Card, Payback und seit wenigen Wochen auch LIDL Plus. Kundendaten am Point of Sale zu sammeln erfreut sich weiterhin stetiger Beliebtheit.
Offices in:
Luxembourg-Luxembourg
Frankfurt-Germany
Bolzano-Italy
Stay tuned
Articles - Category
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Die Lösung gegen das schlechte Gewissen der Lebensmittelbranche
(1)
(Posts on Homepage)
16 June 2019
Wer in der Lebensmittelbranche arbeitet, mag manchmal ein schlechtes...
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YoY® chosen as finalist of Luxembourg Cloud Awards
(4)
(Posts on Homepage)
16 June 2019
YoY®, the food-transparency platform has been chosen as a finalist of...
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Made in Luxembourg
(2)
(Posts on Homepage)
22 August 2019
Seit der vergangenen Woche darf sich YoY®, die digitale...
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Gute Experience, schlechte Experience
(Posts on Homepage)
30 August 2019
Die Zahlen, die Bain & Company da zutage gebracht hat, sorgen bei...
